Copywriting - Bear Creek Wine Labels
Client: Stevenson Wines
Media Type, 3 x 4.5 " inches
Services: Copywriting, Print Design, Digital Illustration, Painting
-
The client requested wine bottle labels which invoke a sense of prestige, nostalgia and tradition, and reflect the name of a special family place ‘Bear Creek’. The bottle’s back side inscription’s copywriting accounts the mystical place ‘Bear Creek’ is named after.
Bottle Back Label Inscription Transcript:
Sir Thomas R. Stevenson, avid back-country explorer,
skilled practitioner of his craft and proud founder of Stevenson Wines
invites you to share a toast to a place where fine memories are made.
Bear Creek wine, named after a land
where mist-covered valleys intersect uncharted terrains of enchanted forests
(that perhaps remain un-trespassed except by the likes of only a few brave souls),
is created from a superior blend of quality ingredients precisely combined
to delight the palate with a taste for the distinguished.
In the words of Sir Thomas, “Aye...T’is a bloody fine wine, indeed.”
Bottle Front Label Tagline
Named after Bear Creek,
where fine memories are made
