Copywriting - Barbecue Country Catalogue ‘Backyard Summer Theme’
Client: Barbecue Country
Catalogue, 7.25 x 10.75 ", 32 pg
Services: Copywriting, Print Design, Photo Editing
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Barbecue Country required a catalogue designed to showcase their seasonal product line, to be circulated through newspaper distribution and as in-store handouts. To extend the longevity of the piece and encourage customers to keep the catalogue throughout the year, vibrant, ‘flooded’ background imagery, recipes, and ‘hot tips’ are included throughout. The client wished to reflect the theme of a ‘fun, summer backyard BBQ’. Copywriting services were required for headings throughout the catalogue.
Additional advertising:
• Pattison Bus Shelter Ad Campaign
• Various Publication Ad Spots: ‘Country City Guide’ magazine and a winter ice hockey version of the ad for the AMHL (Amateur Men’s Hockey League) program booklet.
Photo Editing Services:
The client wished to achieve an ‘idealized, perfected look’ for the images resulting in a semi-surreal style. Details of photo editing to assemble ad imagery at bottom.
Headline Copywriting Examples:
‘Ready for some fun? Come and get it.’
‘Gentlemen… Start your grills.’
‘Ready…Set…Let’s get grillin’.’
‘Want the best? Forget the rest.’
‘Round up the crew! It’s time to barbecue.’
‘Fire Pits, Tables & Chairs. Oh my!’
Catalogue Inside Spreads
Ad for ‘Country City Guide’ Magazine - Details of Photo Editing Required for Image Assembly
Headline Copywriting: ‘Round up the crew! It’s time to barbecue.’
Winter/Ice hockey Ad Version for the AMHL (Amateur Men’s Hockey League) Program Booklet
Headline Copywriting: ‘It’s never too cold to get fired up’
