Brand Awareness Campaigns for U of A North and South Campus Recreation
University of Alberta, Campus and Community Recreation (CCR)
Multi-phase Brand Awareness Campaign for North and South Campus, ‘My Move. My Moment.’
Services: See Below Under Project Details
North Campus Campaign (Phase One)
Target Audience: University Students using North Campus recreation services/facilities
Advertising Mediums: Internal Campus targeted, digital and print
Example Campaign Materials for North Campus Campaign
CLICK THUMBNAIL IMAGES BELOW TO OPEN LIGHTBOX GALLERY
*Art Direction for Rec Guide in Collaboration with Backstreet Creative
Example Ads for North Campus Campaign
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Examples of all dimensions and mediums for each photograph/advertisement in the Campaign
Above: Auxiliary version of the campaign to promote Mental Health Awareness for students, staff, and community members on North and South Campus — and to promote the secondary recreation registration website activityreg.ualberta.ca
Example of Photo Editing Process for Each Campaign Ad Photo
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*Art Direction for Photography Shoots and Final Lighting Enhancements in Collaboration with Crystal Puim Photography
*Photo Editing by J.Stevenson
South Campus Campaign (Phase Two)
Target Audience: Community Members/Families using South Campus recreation services/facilities
Advertising Mediums: External campus/community targeted, Pattison digital and print LRT Ads — the campus is located on a major transit station hub
Example Campaign Materials for South Campus Campaign
CLICK THUMBNAIL IMAGES BELOW TO OPEN LIGHTBOX GALLERY
*Art Direction for Rec Guide in Collaboration with Backstreet Creative